GDPR, platform by platform.
Practical articles for advertisers in Europe: setting up Google Ads, Meta and LinkedIn, cookie consent, answering access requests, and using AI tools with personal data.
GDPR Retargeting: What EU Advertisers Need in Place
Consent before the pixel fires, retention windows you can justify, customer lists with a real legal basis, and the exact Google Ads and Meta settings EU advertisers need for retargeting in 2026.
Read by topic.
ArticleServer-Side Tracking and GDPR: What Consent Still Covers
Server-side tagging, Meta's Conversions API and Google's enhanced conversions change how data travels, not whether you need consent. What still applies, why hashing is not anonymisation, and what to fix.
Oct 6, 2026 · 12 min read
ArticleMicrosoft Ads GDPR Compliance: UET Consent Mode Setup Guide
Microsoft enforces consent signals for EEA, UK and Swiss traffic. How to set up UET Consent Mode, verify it, and handle enhanced conversions, CAPI and customer match.
Oct 6, 2026 · 12 min read
ArticlePinterest Ads GDPR Compliance: A Practical Guide for EU Businesses
The Pinterest Tag and noscript pixel, setconsent, the Conversions API, customer lists, joint controller terms, the November 2026 Ad Data Terms and the DSA Ads Repository, explained for EU advertisers.
Oct 6, 2026 · 12 min read
ArticleTikTok Ads GDPR Compliance: A Practical Guide for EU Businesses
TikTok Pixel consent, the Events API, joint controller terms, customer lists, under-18 limits and the DSA ad library: what EU advertisers need to set up on TikTok, as of October 2026.
Oct 6, 2026 · 12 min read
ArticleX (Twitter) Ads GDPR Compliance: A Guide for EU Businesses
How to run X Ads in the EU without GDPR or DSA trouble: consent for the X Pixel and Conversion API, what Restricted Data Use really does, sensitive targeting rules and X's EU cases.
Oct 6, 2026 · 11 min read
ArticleYouTube Ads GDPR Compliance: A Guide for EU Businesses
YouTube ads in the EEA follow Google Ads consent rules, plus extra limits on channel-viewer audiences, Customer Match, made-for-kids content and ads to minors.
Oct 6, 2026 · 11 min read
GDPRGoogle Ads GDPR Settings: Complete Configuration Guide for 2026
Every Google Ads GDPR setting for EEA, UK and Swiss traffic: consent mode v2, Diagnostics and Tag Assistant checks, data terms, enhanced conversions, Customer Match and Analytics links.
Aug 3, 2026 · 12 min read
GDPRLinkedIn Ads GDPR Compliance: B2B Marketing Guide for European Companies
B2B contact data is personal data. How to keep LinkedIn ads GDPR-compliant in 2026: Insight Tag consent, Conversions API fields, Matched Audiences, Lead Gen Forms, DSA limits and retention.
Aug 3, 2026 · 12 min read
GDPRGDPR-Compliant Facebook and Instagram Ads: A 2026 Guide for EU Businesses
How EU businesses run Facebook and Instagram ads under GDPR in 2026: Pixel consent, the Conversions API, Custom Audiences, Meta's sensitive data rules, DSA limits, lead ads and a settings checklist.
Aug 3, 2026 · 12 min read
GDPRGDPR and AI Marketing Tools: What to Check Before You Generate a Single Ad
A GDPR checklist for AI ad tools: what data goes into prompts, processor terms, training opt-outs, transfers, retention, DPIA triggers and the AI Act rules that touch marketing.
Jul 31, 2026 · 12 min read
GDPRData Subject Access Requests: What Marketing Teams Get Wrong Under GDPR
How marketing teams should answer a GDPR access request: where the data hides, the one-month deadline, light identity checks, named recipients, a real copy, refusals, and a workflow.
Jul 31, 2026 · 12 min read
GDPRGDPR Cookie Consent: A Practical Guide for European SMEs in 2026
GDPR cookie consent for European SMEs: what makes consent valid, what regulators say about reject buttons, cookie walls and records, and a banner checklist you can use.
Jul 31, 2026 · 11 min read
New to GDPR for marketing?
Start with the Resource Hub guides: legal basis, cookie consent and vendor contracts, in plain English.